Designer, visionary, artist, Gabrielle Chanel reinvented
fashion by transcending its conventions, creating an
uncomplicated luxury that changed womens lives forever. She
followed no rules, epitomising the very modern values of
freedom, passion and feminine elegance.
Much like the elegant, iconic fashions Coco Chanel began
designing almost a century ago, CHANEL fragrances and beauty
essentials are sophisticated and timeless. From the
legendary fragrance N°5 to the most effortlessly wearable
foundations, CHANEL continues to set the standard for luxury
An Iconic Brand
CHANEL is an iconic name in the world of luxury, offering
timeless products which epitomise indulgent pleasure and
‘Fashion passes, style remains’. This simple statement
captures the essence of her revolutionary contribution to
culture. CHANEL continues to inspire women of all ages all
over the world with its timeless modernity.
CHANEL fragrances, cosmetics and skincare are distributed in
South Africa by an independent subsidiary of
CAVI Brands .
To be the ultimate house of luxury.
Coco Chanel regarded fragrances – uniquely at the time – as
an integral part of a woman’s style. In 1921, collaborating
with Ernest Beaux, a renowned ‘nose’, she created N°5; a
‘woman’s perfume with the scent of a woman’. She broke with
convention creating a fragrance which is understated elegant
and modern. N° 5 continues to be the best-selling fragrance
in the world. The legend lives on…
In 1921 Coco created herself the first ‘stick’ of blood-red
lip colour. Lipstick was so essential for Coco, that she
even designed a special pocket in her quilted handbag to
ensure her lipstick was always to hand.
In 2011, CHANEL offers its modern interpretation of this
historic lipstick by launching Rouge Coco Shine. Inspired by
the extraordinary life of Gabrielle Chanel, Rouge Coco Shine
takes creative license from her youthful spirit.
The remarkable intuition of Gabrielle Chanel enabled her to
discover trends and desires not yet expressed by women.
Chanel’s first range of skincare, launched in 1929, combined
femininity, simplicity and performance. Following in the
spirit of Mademoiselle Chanel, CHANEL skincare offers all
women the very best of luxury and science for the perfection
of their skin.